Sure, Gwyneth Paltrow has been looking especially great lately, appearing on a few 2008 year-end best-dressed lists. And yes, she’s produced a few interesting (if not necessarily ground-breaking) musings about fashion in her glorified diary/newsletter GOOP. But do women trust her fashion chops enough to want to purchase her clothes? WWD just revealed a preview of her upcoming collection Zoe Tee’s Loves Gwyneth Paltrow, which she designed with the French label Zoe Tee’s. The jury’s still out on this one.
Rather than the young, edgy, up-to-there looks she’s earned props for wearing this past year, the sketches reveal more conservative, covered-up fare. Even the mini-dress looks kind of staid. Kate Moss has managed to defy the laws of celebrity clothing lines with her hugely popular high street line, mostly because women the world over have imitated her personal style for decades now. And sister acts Mary-Kate and Ashley Olsen and Sienna and Savannah Miller, have also managed to escape celebrity clothing line status with their respective brands The Row and Twenty8Twelve by producing solid collections that have a certain cool cred and appeal to everyday girls. For Gwyneth, the question will be if women find her lifestyle, so personally chronicled in GOOP, appealing enough to buy into. And if the answer’s yes, why not produce a collection that looks as personal as the newsletter she’s earned such a large readership for?
I love… and buy it
I think the suit’s quite cute but the first two looks are so dowdy! They look like the sort of dreary ‘leisure wear’ you can only buy out of a catalogue!
the black outfits look like they could be glorified sweats