90% of the Swedish believe that models are currently too thin
Does Chanel Iman look too thin in this ad to you? For many in Sweden, the answer to that question is yes. After reviewing complaints about an H&M campaign featuring the model, the Swedish ombudsman Reklamombudsmannen, a watchdog group for the advertising industry there, decided today that the ads send the wrong message to consumers.
The complaint claimed that Chanel is “built like an 11-year-old” and has “thighs as big as a normal woman’s wrists.” One can’t really argue that. But the fashion industry has been using Chanel for years now and no one has raised an eyebrow (granted, her runway and editorial work seems to have slowed down a lot this year.)
A representative for H&M tells Metro Sweden that they’re sorry for upsetting shoppers and will make a note of Reklamombudsmannen’s criticism. Compared to those in other countries, the Swedes seem to be more sensitive to body image than most. When we polled our readers in the U.S., Canada, Denmark, France, the Netherlands, Sweden, Portugal and Hungary in December, Sweden showed the lowest tolerance for super skinny models. 90% of the Swedish we surveyed believe that fashion models are generally too thin. Here are a few other interesting tidbits from that poll:
-49% of our female readers think that fashion models are too skinny
-65% of our male readers think that fashion models in general look just right
-67% of our female readers say they are more likely to buy from a brand with ad images that feature body types they can relate to
-46% of our male readers consider a model’s body type to be irrelevant to their purchases
I could be wrong, but the picture does look photoshopped.
From the waist up, she doesn’t look skinny, but something just doesn’t look right from the waist down, as if they made it look smaller.
I have been to your site before. Beautiful glamour photo. By the way you have a pretty blog